AI Insights · Timothy · July 2024
European iOS Film & Television App Performance Q2 2024
An analysis of the top 5 Film & Television apps on the iOS platform in Europe for the second quarter of 2024, highlighting their download and active user trends.
In the second quarter of 2024, Europe's iOS platform saw varied performances among the top Film & Television applications. The data presented here, courtesy of Sensor Tower, offers a glimpse into the trends of downloads and weekly active users for these entertainment giants.
Netflix experienced a slight dip in revenue over the quarter, with figures fluctuating around the $800K mark. Downloads remained consistent with a trend hovering in the mid-200K range, while weekly active users saw a decline from 17.5M to 16.6M.
Amazon Prime Video showcased a more stable revenue stream, starting and ending the quarter around the $1M benchmark. Downloads peaked in mid-April at over 230K but later stabilized to just above 200K. Active users saw an initial increase to 4.1M but ended the quarter slightly down at around 3.9M.
Max: Stream HBO, TV, & Movies made a notable entrance with revenue figures rising from $438K to nearly $700K in the final weeks of June. Downloads surged in early June, reaching over 520K, and active users showed impressive growth, climbing from 265K to over 1.2M.
Disney+ saw significant revenue, peaking at over $5M in early April and then stabilizing around $4.6M by the quarter's end. Downloads had minor fluctuations but remained around the 180K mark, and weekly active users maintained a steady base of around 7M.
Google TV: Watch Movies & TV did not generate revenue during this quarter. However, downloads saw a moderate increase towards the end of June, with numbers ranging from 45K to 55K. Weekly active users were relatively low but showed a slight uptick, ending at around 23K.
For more in-depth insights and app performance analytics, Sensor Tower provides detailed data and trend analysis.